HYUNGJI INNOVATION & CREATIVE Co.,Ltd is a South Korean fashion company that designs and sells men's wear, women's wear, knitwear, and shirts through stores. It also offers outdoor apparel, golf wear, student wear, and shoes. Its products are sold primarily under brands including Crocodile Lady, STEFANEL, YEZAC, BON, and Carries Note, as well as the online female brand BON:E. Formerly known as Woosung I&C Co. Ltd., the company changed its name to HYUNGJI INNOVATION & CREATIVE Co.,Ltd in October 2015. It was founded in 1976 and is based in Seoul, South Korea.