Want Want China Holdings Limited is an investment holding company that manufactures, distributes, and sells food and beverages. It operates through four segments: Rice Crackers, Dairy Products and Beverages, Snack Foods, and Other Products. The company also engages in online trading, machinery manufacturing, packaging, cosmetics and health food, investment and consultancy services, rice and oil processing, and agricultural and livestock businesses. Founded in 1962 and headquartered in Kowloon Bay, Hong Kong, it primarily serves customers in the People's Republic of China and exports to North America, East Asia, South East Asia, and Europe.