Hanatour Service Inc. provides travel and related services across South Korea, Northeast and Southeast Asia, the United States, and Europe. Its offerings include tour, online, and AI services, as well as B2B business, affiliates, and partnerships. The company was formerly known as Kook-Jin travel Agency and changed its name to Hanatour Service Inc. in March 1996. Founded in 1993, it is headquartered in Seoul, South Korea.