LG H&H Co., Ltd. is a South Korean company that operates in cosmetics, household goods, and beverages, both domestically and internationally. Its cosmetics brands include The History of Whoo, O HUI, SU:M37, belif, ISA KNOX, Sooryehan, CODE GLOKOLOR, VONIN, CAREZONE, The Saga of Xiu, BEYOND, CNP, CNP Rx, VDL, VDIVOV, Nature Collection, THEFACESHOP, fmgt, DR.Belmeur, Yehwadam, and BEAUTE. The company also offers oral care, hair care, skin and body care, fabric softeners, cleaning products, baby care, pet care, and beverages under various brands. Founded in 1947, it is headquartered in Seoul, South Korea, and operates through stores.