Eternity Investment Limited is an investment holding company that operates a golf course across Asia, Australia, Europe, Hong Kong, the Middle East, North America, and the People's Republic of China. It operates in five segments: Property Investment, Sale of Financial Assets, Money Lending, Sale of Jewelry Products, and Golf Club Operation. The company also engages in property investment, leasing and property management, money lending, and the design and sale of jewelry products. In addition, it operates a membership-based golf club and a resort offering recreational and wellness services, and manages cultural forums and related activities. Formerly China Star Investment Holdings Limited, it changed its name to Eternity Investment Limited in June 2010. Incorporated in 1999, it is headquartered in Central, Hong Kong.