Van de Velde NV

Van de Velde NV designs, produces, and sells women's lingerie and swimwear in Europe and North America. It operates through two segments: Business to Business (B2B) and Direct to Consumer (D2C). Its products are sold under brands including PrimaDonna, Marie Jo, Sarda, Rigby & Peller, Intimacy, and Lincherie, through its own store network and website, independent retail partners, e-tail partners, franchisees, marketplaces, and department stores. Founded in 1919 and headquartered in Schellebelle, Belgium, the company operates as a subsidiary of Van de Velde Holding NV.