Weibo Corporation operates a social media platform in the People's Republic of China through its subsidiaries, enabling users to create, discover, and distribute content. It operates in two segments: Advertising and Marketing Services, and Value-Added Services. The company offers discovery, self-expression, and social products, along with advertising and marketing solutions such as social display advertisements and promoted marketing offerings. It also provides products including trends, search, video/live streaming, and editing tools, as well as back-end management, traffic support, an open application platform, and Weibo Wallet. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. Founded in 2009, it is based in Beijing, the People's Republic of China.