Autohome Inc. is an online destination for automobile consumers in China. It provides interactive content and tools through its websites, autohome.com.cn, che168.com, and ttpai.cn, across PCs, mobile devices, apps, and mini apps. The company offers media services such as automaker advertising and regional marketing campaigns, as well as lead generation services including dealer subscriptions, advertising for individual dealers, and used automobile listings. It also operates Autohome Mall, an online transaction platform, and an online bidding platform for used automobiles, and collects commissions for facilitating auto-financing and insurance transactions. Formerly known as Sequel Limited, it changed its name to Autohome Inc. in October 2011. Incorporated in 2004, it is headquartered in Beijing, China.