Fenix Outdoor International AG develops and markets outdoor products worldwide through its subsidiaries. It operates in three segments: Brands, Global Sales, and Frilufts. Its product range includes apparel, daypacks, backpacks, sleeping bags, tents, bags, outdoor shoes, and boots. The company also runs outdoor retail chains, brand retail shops, and an e-commerce business, selling under the Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra brand names. Founded in 1960, it is based in Zug, Switzerland.