GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription services across the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its camera lineup includes the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX, along with attachments such as the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also offers mounts, spare batteries, dive filters, charging accessories, cables, and subscription services like Premium, Premium+, and Quik, which include cloud storage through its Quik mobile app. It sells products through retailers, distributors, and on GoPro.com. Formerly known as Woodman Labs, Inc., it changed its name to GoPro, Inc. in February 2014. Founded in 2002, GoPro is headquartered in San Mateo, California.