Embry Holdings Limited is an investment holding company that designs, researches, develops, manufactures, trades in, and sells ladies lingerie, brassieres, panties, swimwear, sleepwear, and other apparel in Chinese Mainland, Hong Kong, and internationally. Its lingerie products are sold primarily under the EMBRY FORM, FANDECIE, COMFIT, E-BRA, IVU, IADORE, EMBRYKIDS, and LIZA CHENG brands. The company also holds trademarks and invests in properties. It sells directly to customers through retail outlets, including concessionary counters and retail stores, as well as through online channels. Founded in 1975, the company is headquartered in Kwai Chung, Hong Kong.