HOTMAN Co., Ltd. operates car accessories stores in Japan, selling and servicing car accessories under the Yellow Hat name. It also runs a range of other retail businesses, including TSUTAYA (books, stationery, and DVD rentals), Up Garage (used car accessories), a public lottery counter, Car Seven (automobile retail and purchasing), Daiso, Komeda Coffee, Chateraise, a precious metals and branded goods purchasing service, a real estate rental business, and a tire sales chain. The company was incorporated in 1975 and is headquartered in Sendai, Japan.