BuySell Technologies Co., Ltd. operates a reuse business in Japan, buying and selling kimonos and branded items as well as art and antiques, Chinese yuan, precious metals, bags, jewelry, watches, alcohol, cameras, and short-term baby and children's items. These goods are sold through its e-commerce sites, stores, sales events, and B2B auctions. The company also runs a reuse franchise business and recycles branded goods and precious metals. Incorporated in 2001, it is headquartered in Shinjuku, Japan.