Joyful Honda Co., Ltd. operates home improvement retail stores in Japan through its subsidiaries. Its home centers offer timber, building materials, paints, tools, hardware, worker essentials, electrical fittings, gardening and plumbing supplies, agricultural materials, and machinery repair services. The company also provides interior products such as wallpapers, carpets, curtains, and lighting, along with consumables, flowers, storage goods, stationery, office supplies, drinks, liquor, drugs, outdoor goods, and bicycles. It operates garden centers, pet centers with pet foods and grooming services, self-service shower facilities, and is involved in home renovation, arts and crafts retail, sports clubs, maintenance, and tire sales. The company runs 17 stores across Ibaraki, Chiba, Saitama, Tochigi, Gunma, and Tokyo, and engages in online shopping. Incorporated in 1975, it is headquartered in Tsuchiura, Japan.