Hobonichi Co., Ltd. produces content and manages the website Hobonichi in Japan. It also plans, develops, and sells products under the Hobonichi Techo and Hobonichi Earth Ball brands, and plans, develops, and operates apps such as Hobonichi Gakuen, Dokonoko, and the Hobonichi Techo app. The company plans and manages stores including TOBICHI, Hobonichi Sunday, and Hobonoeki AKAGI, as well as events such as the Joys of Life Exhibition. It also operates Hobonichi School, the Dokonoko posting app that connects dogs, cats, and humans, the weeksdays lifestyle brand, the Hobonichi MOTHER Project, the Hobonichi Station AKAGI facility, and the For Sleepless Bears project. Incorporated in 1979, it is headquartered in Chiyoda, Japan.