China Harmony Auto Holding Limited is an investment holding company that sells automobiles in Mainland China, Hong Kong, and internationally. It offers luxury and ultra-luxury vehicles, including BMW, MINI, Audi, Land Rover, Lexus, Lincoln, Lotus, Rolls-Royce, Bentley, Ferrari, and Lamborghini, through dealership outlets, and also provides finance leasing and after-sales services. The company was formerly known as China Harmony New Energy Auto Holding Limited and changed its name to China Harmony Auto Holding Limited in July 2020. Founded in 2005, it is headquartered in Zhengzhou, the People's Republic of China.