Fanli Digital Technology Co., Ltd. provides internet and related services in China and internationally. Its offerings include online shopping guide services, advertising and promotion services such as strategy planning, content creation, ad placement, e-commerce traffic generation, data monitoring, and performance optimization, as well as related platform services. The company also serves small and medium-sized businesses with order data and advertising strategy management, and provides technical services like order feedback and delivery optimization. It operates online shopping guide platforms including cashback apps, websites, mini-programs, and official accounts, and runs Fanli.com and the Fanli APP. Additionally, it offers big data analytics, personalized recommendation technology, mobile application development, shopping guide service technology, and advertising placement services. Formerly known as Fanli Inc, it changed its name to Fanli Digital Technology Co., Ltd. in April 2021. Founded in 1999, the company is based in Shanghai, China.