Nishimatsuya Chain Co., Ltd. operates a chain of specialty stores for baby and children's living goods in Japan and Taiwan. Its product range includes newborn and baby clothes, children's wear, school uniforms, maternity and nursing products, fashion accessories, and items such as diapers, strollers, baby carriers, child seats, bedding, furniture, toys, and school supplies. The company was incorporated in 1956 and is based in Himeji, Japan.