Matsuya Co., Ltd.

In Japanese retail, stablecoin use is evolving from a mere payment method to integration with customer relationships and existing POS systems. Matsuya Ginza launched a proxy purchasing service using JPYC in December 2021, recording sales of over 1 million yen and an average transaction value of about 150,000 yen in roughly one month, helping it acquire new customers in their twenties and thirties who hold digital assets. In April 2026, Chibo began a JPYC payment trial at its Sennichimae main store and Yurakucho Bic Camera branch, outlining a plan to issue Chibo original SBTs to users and link them to visit history, benefits, and loyalty initiatives. In August 2026, Lawson tested JPYC as well as USDC and USDT at its Takanawa Gateway City and Gate City Osaki Atrium stores, verifying multiple blockchains including Polygon, Solana, and Morph, and demonstrating a system that links with existing POS to allow payment via wallet barcode. These efforts indicate a shift toward digital capital management that values economic benefits beyond payment cost reduction, including new customer acquisition, customer data, repeat visit rates, lifetime value, inbound tourism, and accounting operations. It has been pointed out that the future competitive axis will not be whether stablecoins are adopted, but how they are used to build new customer experiences, financial infrastructure, and data utilization.