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Amuse Group Holding Ltd

Amuse Group Holding Limited is an investment holding company that designs, markets, distributes, and sells toys and related products across Hong Kong, Japan, Mainland China, the United States, Taiwan, South Korea, Germany, Italy, Australia, and other international markets. It operates through three segments: Sales of Original Design Manufacturer (ODM) Toys; Distribution of Imported Toys and Related Products; and Sales of Own Licensed Toys and Related Products. The company offers premium and general class figures based on third-party owned ACG characters, along with related products such as pens and hair ties, and provides agency services including engineering and management consultancy, progress monitoring, and quality assurance. Its products are sold to toy licensees or intermediaries and distributors under the SEN-TI-NEL, TOPI, and FLAME TOYS brands. Founded in 2004, the company is headquartered in Tsuen Wan, Hong Kong.

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