Baozun Inc

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments: E-Commerce and Brand Management. Its e-commerce offerings include online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment, as well as sales of apparel and home and electronic products. Its brand management services cover strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. The company serves brand partners in categories such as apparel and accessories, appliances, electronics, home and furnishings, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. It was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Founded in 2007, it is headquartered in Shanghai, the People's Republic of China.

9991.HK▲

Baozun Raises 2028 Profit Target as Q2 Revenue Grows 7%

Baozun reported second-quarter 2026 revenue of RMB 2.7 billion, up 7% year-over-year, and raised its 2028 non-GAAP operating profit target from RMB 550 million to RMB 700 million. During the quarter, non-GAAP income from operations was RMB 74 million, compared to RMB 6 million in the same period last year, or RMB 59 million on a rebased basis excluding one-time write-off costs. The e-commerce segment grew 5% to RMB 2.3 billion, while brand management revenue rose 22% to RMB 486 million, driven by Gap's strong performance. The company also highlighted AI initiatives that have improved productivity and expressed confidence in achieving its revised long-term target.

9991.HK ▲GAP ▲

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