Asmallworld AG operates a digital travel and lifestyle ecosystem worldwide through two segments: Subscriptions and Services. Its offerings include the ASMALLWORLD Collection hotel booking engine, ASMALLWORLD VIP Rate travel benefits, ASMALLWORLD Bespoke Travel agency, ASW Hospitality hotel management and consulting, First Class & More luxury travel subscription, The World's Finest Clubs nightlife concierge, ASMALLWORLD DISCOVERY for hotel loyalty network participation, Jetbeds for first- and business-class flight bookings, ASMALLWORLD EVENTS event organization, and ASW Travel online booking portal. Founded in 2004, the company is headquartered in Zurich, Switzerland, and operates as a subsidiary of Pellegrino Capital AG.