Digitalbox PLC

Digitalbox PLC CEO James Carter announced the company's new Creator Network strategy, aiming to produce roughly 500 original videos a month. The initiative has already recruited around 200 creators across brands including The Tab, as Digitalbox diversifies beyond its traditional text-based publishing model. Carter said the expanded output will help engage audiences across more platforms and open up further direct advertising opportunities, particularly in the student and entertainment markets. He noted that on-platform revenue now accounts for around 20% of the company's total, a shift increased video output should accelerate, and that advertising returns are up 20% year-on-year despite audience headwinds from social media algorithm changes. Digitalbox has around 30 million followers across TikTok, Instagram and Facebook, with total reach of roughly 600 million over six months.