Fluent Inc

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition through digital marketing campaigns that connect advertiser clients with consumers. It also provides performance campaigns such as trial subscriptions, registration form submissions, and mobile app installations, along with consumer data via direct mail, email, telephone, messaging, and other channels, programmatic data offerings, a call solutions marketplace, and social media campaigns through Adparlor. It serves consumer brands, direct marketers, and agencies across industries including media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

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Fluent Names Jeanniey Walden Chief Marketing Officer

Fluent, Inc., a provider of commerce media solutions, has appointed Jeanniey Walden as Chief Marketing Officer, a role that will oversee global marketing strategy as the company expands its commerce capabilities, including its recent launch of Fluent In-Store. Walden, a veteran marketing executive with over three decades of experience at companies like Rite Aid, Barnes & Noble, and JCPenney, previously served on Fluent's Board of Advisors. CEO Don Patrick highlighted her customer perspective and experience in commerce media transformation as valuable assets. The appointment comes as Fluent's commerce media business, which represented 63% of total consolidated revenue in the second quarter of 2026 with an annual run rate exceeding $125 million, continues to grow, with clients including CVS, Dick's Sporting Goods, and Walmart.

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