GrowGeneration Corp. operates through subsidiaries as a developer, marketer, retailer, and distributor of indoor and outdoor hydroponic and organic gardening products in the United States. It has two segments: Cultivation and Gardening, and Storage Solutions. The company sells hydroponic and organic gardening products such as nutrients, additives, growing media, lighting, and environmental control systems through retail locations, commercial sales, wholesale, and its online platform at growgeneration.com under brands including Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and Viagrow. It also offers customized storage solutions, including high-density mobile storage systems and static shelving, along with accessories and services such as site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation under the Mobile Media or MMI brand for various markets. Formerly known as Easylife Corp., GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.