Mida Assets Public Company Limited

Mida Assets Public Company Limited, together with its subsidiaries, provides hire-purchase financing for electrical home appliances and motorcycles in Thailand. It also sells merchandise and engages in real estate development, hotel operations, golf course operations and rentals, and real estate agency services. Additional activities include billboard and advertising services, public relations, financial services for used cars, event organizing, TV and radio programs, pawnshop services, herbal supplements, and security guard services. The company also produces beer and various beverages and manages hotels, resorts, commercial buildings, condominiums, and non-performing assets. Formerly known as Nakornpathom Mida 1991, it changed its name to Mida Assets Public Company Limited in 1997. Founded in 1991, it is headquartered in Bangkok, Thailand.