WiMi Hologram Cloud Inc. provides augmented reality (AR)-based holographic services and products in Mainland China, Hong Kong, and internationally. It operates through three segments: AR Advertising Services, AR Entertainment, and Semiconductor Related Products and Services. The company offers holographic AR advertising software that enables users to insert real or animated 3D objects into video footage, as well as holographic AR entertainment products including payment middleware software, a game distribution platform, and holographic MR software. It also engages in semiconductor product sales, MR software licensing, computer chip and intelligent chip research and development, central processing algorithms and cloud computing services, software support, intelligent visual algorithm technology, and e-commerce services. Founded in 2015, WiMi Hologram Cloud Inc. is headquartered in Beijing, the People's Republic of China.