Active Strategies Accounted for 84% of New ETF Launches in 2025

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Actively managed exchange-traded funds accounted for 84% of new ETF launches in 2025, according to new research from Cerulli Associates. Cerulli data shows 1,132 new ETF launches last year, up from 752 in 2024, with 953 of those launches involving active strategies. Net new ETF flows reached a record $1.5 trillion, and the overall U.S. ETF universe grew to $13.4 trillion in assets by year-end 2025. Looking ahead, 83% of ETF issuers plan to launch at least one active ETF this year, and 94% are developing or plan to develop new transparent active ETF products. However, analysts caution that the rapid buildout of in-demand solutions could lead to a wave of closures, particularly among niche, thematic, and leveraged or inverse strategies with low assets.

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