Apple Inc.Expected to unveil first foldable iPhone and new AI features at fall event.
Apple is hosting its annual fall event at its Cupertino headquarters today, where newly minted CEO John Ternus, who took over from Tim Cook on Sept. 1, will deliver the keynote at 1:00 p.m. ET. The centerpiece is expected to be Apple's first foldable iPhone, a critical test for the company as it seeks to revamp its flagship product line amid competition from Samsung and Huawei. Alongside the foldable, Apple is likely to unveil the iPhone 18 Pro and iPhone 18 Pro Max, with the standard iPhone 18 rumored for early 2027. The company is also under pressure to showcase its latest AI features, including a generative AI-powered Siri, and is expected to reveal the Apple Watch Series 12 and Apple Watch Ultra 4.
Apple Inc.Expected to unveil first foldable iPhone and new AI features at fall event.
Samsung Electronics Co LtdApple's foldable iPhone launch intensifies competition with Samsung.
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Samsung Electronics Co LtdApple's foldable iPhone launch intensifies competition with Samsung.
Apple's foldable iPhone launch intensifies competition with Huawei.