Apple Inc.Apple's upcoming launch event under new CEO John Ternus is expected to unveil iPhone 18 Pro, first foldable iPhone, and AI-powered Siri, signaling product innovation.
Apple Inc. will hold its next product launch event on September 9 at Apple Park in Cupertino, marking incoming CEO John Ternus's first major event since taking over from Tim Cook, who became executive chairman on September 1. Analysts expect Apple to reveal the iPhone 18 Pro and Pro Max, its first foldable iPhone, and new Apple Watch models, along with a new AI-powered "Siri AI" assistant. Bank of America analysts wrote in an August note that "Ternus could cement Apple's device dominance in an AI enabled era." Samsung Electronics currently dominates the still-niche foldable smartphone market, and a Samsung mobile executive told CNN that broader competition in the category would help, saying "the more visibility there is on the category, the better."
Apple Inc.Apple's upcoming launch event under new CEO John Ternus is expected to unveil iPhone 18 Pro, first foldable iPhone, and AI-powered Siri, signaling product innovation.
Samsung Electronics Co LtdSamsung is mentioned as current foldable market leader, but the article notes broader competition could help the category, with no direct impact on Samsung.
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