Audi unveils compact A2 e-tron to boost European sales

Product / Tech
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Audi introduced a new compact electric vehicle, the A2 e-tron, in Paris on Monday to strengthen its presence in the smaller end of the European market, where Chinese automakers are launching more affordable models, and to help revive its global sales. Sales at Audi, a unit of Volkswagen, have fallen for two consecutive years and slid 7% in the first half of 2026 due to fierce competition in China and U.S. tariffs. The A2, a revival of a nameplate from the early 2000s, boasts low power consumption of 12.8 kilowatt hours per 100 km, making it the most efficient model in the brand's history, with a maximum range of 646 km. Deliveries will begin in December from the Ingolstadt plant. Audi CEO Gernot Doellner said the company is reviewing its Neckarsulm plant, one of four German Volkswagen plants threatened with possible closure after 2030, and will work with unions to optimize the factory.

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Audi unveils A2 e-tron, a new efficient EV to boost sales and counter competition.

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Audi unveils A2 e-tron, a new efficient EV to boost sales and counter competition.

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