Alphabet Inc Class CGoogle sponsored the Stampede and is in talks for data center investment, potentially increasing demand for its cloud services.
U.S. tech giants are increasing their presence at the Calgary Stampede as Alberta seeks to attract C$100 billion in data center investment. Alphabet's Google sponsored the event for the second year and hosted a private party attended by politicians and government staff, while sources say Meta and Amazon also participated in events and meetings. The province is touting cheap natural gas and a cold climate to lure hyperscalers facing power constraints at home, with technology minister Nate Glubish confirming talks with multiple companies. Alberta plans to announce a major technology investment on Wednesday, and Pembina Pipeline recently approved a C$4.6 billion natural gas-fired project to power a large data center for an undisclosed customer.
Alphabet Inc Class CGoogle sponsored the Stampede and is in talks for data center investment, potentially increasing demand for its cloud services.
Amazon.com IncAmazon is participating in Alberta data center investment talks, which could boost demand for its cloud services.
Pembina Pipeline CorpPembina Pipeline approved a C$4.6 billion natural gas-fired project to power a large data center, directly benefiting from increased demand.
Meta Platforms Inc.Meta participated in events and meetings regarding Alberta data center investment, which could boost demand for its services.