Bayerische Motoren Werke AktiengesellschaftBMW slashed profit margin forecast due to waning demand in China and repercussions from military action in Iran.

BMW has slashed its annual profit margin forecast from 4-6% to just 1-3%, citing waning demand in China and repercussions from military action in Iran. JPMorgan analysts called the cut 'radical' and said it should serve as 'a wake-up call' for the entire auto industry. The German carmaker is rolling out cost-optimization measures including cutting 5% of its workforce, and its shares hit a six-year low on the news. BMW and its European peers have seen profit margins fall from double-digits in 2021-2023 to between 1% and 7.5% for 2026, as Chinese competitors offer more enticing price points, advanced tech features, and lower manufacturing costs. The company also shuttered one of its Chinese dealerships in March following more than 50 closures in 2025, and reported a 10% year-over-year decline in Chinese sales volumes for passenger sedans in the first quarter.
Bayerische Motoren Werke AktiengesellschaftBMW slashed profit margin forecast due to waning demand in China and repercussions from military action in Iran.
JPMorgan Chase & Co