Bayerische Motoren Werke AktiengesellschaftWeakening China sales and profit warning due to lower demand

BMW Group is preparing to enter discussions with employee representatives as the German automaker contends with a fresh profit warning, weakening China sales and rising costs tied to the Iran war. According to a Reuters report, the carmaker and its general works council are expected to start talks in the coming weeks, though the works council did not outline specific measures. BMW has been reducing its workforce through natural attrition, with employee numbers declining slightly in 2025, and it expects that trend to continue this year. By the end of 2026, BMW is targeting a reduction of up to 5% of its global workforce, which based on its current headcount of just under 155,000 employees could amount to around 7,700 fewer positions worldwide. Earlier this month, BMW lowered its financial outlook for 2026, now expecting its automotive segment EBIT margin to be between 1% and 3%, compared with previous guidance of 4% to 6%, and group profit before tax to decline significantly from the previous year.
Bayerische Motoren Werke AktiengesellschaftWeakening China sales and profit warning due to lower demand