Booking Holdings Partners With The Trade Desk on Travel Advertising

M&A · PartnershipIndustry
โดย Simply Wall St·Read original
Summary · why it matters

Booking Holdings has announced a partnership with The Trade Desk to power data-driven travel advertising across its platforms. The collaboration will use high-intent travel data from brands including Booking.com, Agoda, KAYAK, and Priceline for more targeted campaigns on the open internet. Booking Holdings shares closed at $171.78, up 5% over the past week and 11.2% over the past month, though the stock is down 19.3% year to date. The move underscores Booking Holdings' evolution into a broad travel technology platform beyond its core booking operations.

Impact on stocks 2

Consumer Discretionary▲ · 1 stocks
Booking Holdings Inc
BKNG
▲ PositiveDemandrelevance

Partnership with The Trade Desk to use high-intent travel data for targeted advertising, expanding its travel technology platform.

Communication Services▲ · 1 stocks
Trade Desk Inc
TTD
▲ PositiveDemandrelevance

Partnership with Booking Holdings to power data-driven travel advertising, increasing demand for its ad platform.

Off-coverage companies 1

Agoda Company Pte. Ltd.Private± Mixed
relevance

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