BYD launches Great Tang electric SUV starting at 239,900 yuan to challenge premium rivals

Product / Tech
โดย Bloomberg·Read original
Summary · why it matters

BYD has launched its largest electric vehicle under its namesake brand, the seven-seat Great Tang SUV, priced from 239,900 yuan in China. The model, which has already received more than 150,000 pre-orders since its April debut at the Beijing Auto Show, targets domestic premium competitors such as Huawei's Aito and Li Auto, whose large upmarket SUVs can cost up to 500,000 yuan. Chairman Wang Chuanfu noted that production of the second-generation blade batteries is struggling to keep pace with demand. The long-range rear-wheel-drive variant can travel up to 950 kilometers on a single charge under Chinese testing, leveraging BYD's in-house technology including power cells, semiconductors, and chassis systems.

Impact on stocks 3

Electrification & Mobility▼ · 1 stocks
Li Auto Inc
2015
▼ NegativeCompetitionrelevance

BYD's new Great Tang SUV directly competes with Li Auto's large upmarket SUVs, which can cost up to 500,000 yuan, and has already received over 150,000 pre-orders.

Consumer Discretionary▲ · 1 stocks
Others▲ · 1 stocks
BYD Co Ltd Class A
002594
▲ PositiveDemandrelevance

BYD launched the Great Tang SUV with over 150,000 pre-orders, indicating strong end-customer demand for its product.

Theme Impact 2

Off-coverage companies 1

HuaweiPrivate▼ Negative
Competitionrelevance

BYD's new SUV targets premium rivals including Huawei's Aito, posing competitive pressure.

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