Ford Motor CompanyFord is developing a small electric pickup priced around $30,000, targeting affordability and benefiting from rising EV consideration.
Electric vehicle adoption is slowly regaining traction, even as affordability concerns weigh on the market. A McKinsey study found that the percentage of people who would consider a new EV rose to 17% from 11% three years ago, while the number of people opposed to EVs fell to 30% from 34%. Only 18% of consumers cited range as an issue when switching from a gas-powered car to an EV, down from 44% a year ago. However, affordability remains a key barrier, with 45% of Americans saying they would get a smaller vehicle next time to stay within budget and nearly half indicating they would keep their car longer due to financial conditions. Automakers like GM and Ford are responding by developing cheaper entry-level cars and platforms, with Ford planning a small electric pickup priced around $30,000.
Ford Motor CompanyFord is developing a small electric pickup priced around $30,000, targeting affordability and benefiting from rising EV consideration.
General Motors CompanyGM is responding to affordability concerns by developing cheaper entry-level cars and platforms, as EV adoption regains traction.