Ferrari NVFerrari's first EV, the Luce, received negative backlash from collectors for lacking brand's signature design, causing shares to drop nearly 8%.

Ferrari shares dropped nearly 8% after the debut of its first electric vehicle, the Luce, erasing more than $4 billion in market capitalization in hours. Bloomberg reported that the Luce was designed with Jony Ive's LoveFrom, producing a more minimal form that intensified backlash from collectors who said it lacked the brand's signature curves and emotional appeal. The vehicle helps Ferrari meet emissions regulations and could draw new customers, but it also risks diluting the brand's core assets and alienating its loyal ownership base. Ferrari's order books extend into 2027, showing demand resilience even as sentiment around the launch turned sharply negative.
Ferrari NVFerrari's first EV, the Luce, received negative backlash from collectors for lacking brand's signature design, causing shares to drop nearly 8%.