Ferrari NVRecord $40 million sale of its electric supercar demonstrates strong demand and exclusivity.

Ferrari's one-of-one Luce electric vehicle sold for $40 million, a record for a new car, while its U.S.-listed shares gained about 0.7% to $417.61 Monday morning. The Luce Chassis 0, built through Ferrari's Tailor Made division, fetched roughly 63 times the price of the standard $550,000 model, with proceeds supporting education initiatives through the Ferrari Foundation. Ferrari traded at $417.53, about 17.17% below its GF Value estimate of $504.11, suggesting the stock was trading below its estimated intrinsic value. The sale underscores Ferrari's ability to turn its first electric vehicle into a symbol of exclusivity, with the next test being whether Luce deliveries and future electric models can maintain the brand's legendary margins.
Ferrari NVRecord $40 million sale of its electric supercar demonstrates strong demand and exclusivity.