Ford F-150 Loses U.S. Sales Crown to Honda CR-V in First Half of 2026

CommodityEarnings Impact 4
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Summary · why it matters

Ford's F-150 pickup has lost its long-held position as America's best-selling vehicle, trailing the Honda CR-V in the first six months of 2026. Honda's CR-V surged to 226,114 units, driven by a 19% sales jump in May and a 30% jump in June, while GlobalData estimates Ford's F-150 fell just short at under 210,000 units. The F-150, which individually has been the top seller for 15 of the past 16 years, was hampered by aluminum supply shortages after two fires at supplier Novelis, costing Ford an estimated $1.5 billion to $2 billion in EBIT. Ford aims to recoup about $1 billion of that through added production shifts this year. The F-Series lineup, which includes heavy-duty trucks and is estimated to generate 90% of Ford's net profit, remains America's best-selling vehicle line overall.

Impact on stocks 6

Electrification & Mobility± Mixed · 5 stocks
Honda Motor Co., Ltd.
7267
▲ PositiveDemandrelevance

Honda CR-V surged to become best-selling vehicle in first half of 2026, with 19% and 30% sales jumps in May and June.

Ford Motor Company
F
▼ NegativeSupplyrelevance

Aluminum supply shortages after fires at supplier Novelis hampered F-150 production, costing Ford $1.5B-$2B in EBIT.

Cloud & Digital Infrastructure · 1 stocks

Theme Impact 1

Off-coverage companies 1

Novelis Inc.Private▼ Negative
Supplyrelevance

Two fires at Novelis caused aluminum supply shortages that disrupted Ford's F-150 production.

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