Ford Plans Bronco Pickup and Major Portfolio Refresh by 2029

Product / Tech
โดย The Motley Fool·US·Read original
Summary · why it matters

Ford Motor Company is expanding its Bronco lineup with a hybrid version due in 2027 and a Bronco-based pickup toward the end of the decade, while its luxury brand Lincoln will build a Bronco-based off-roader. These moves are part of a larger plan to refresh 80% of Ford's North American portfolio by 2029, which includes a $25,000 hybrid crossover and five vehicles under $40,000, as well as targeting half of its global volume to be hybrid, EV, or extended range by 2030. The strategy follows Ford's $19.5 billion charge and reversal of electric vehicle plans, which included canceling the F-150 Lightning, though it will return as an extended-range option. Ford also plans to add new Mustangs, including a four-door variant, and is banking on its low-cost Universal Electric Vehicle platform for future EV profitability, with the Fathom midsize electric truck due next year. The company faces competition from Stellantis, which is also planning affordable options to regain market share.

Impact on stocks 3

Electrification & Mobility± Mixed · 2 stocks
Ford Motor Company
F
▲ PositiveTechnologyrelevance

Ford plans to refresh 80% of North American portfolio, add Bronco hybrid and pickup, new Mustangs, and low-cost EV platform.

Stellantis NV
STLA
▼ NegativeCompetitionrelevance

Stellantis faces competition from Ford's affordable vehicle plans, though it is also planning affordable options.

Artificial Intelligence · 1 stocks

Theme Impact 1

Related news

2

US auto industry groups urge Trump to block Chinese-made vehicles

Several US auto industry groups have sent a letter to President Trump urging him to block Chinese-made automobiles from entering the US market, ahead of a planned US-China summit next week. Among the groups that signed the letter are the Alliance for Automotive Innovation, which includes passenger car manufacturers from Japan, the US and Europe, and the National Automobile Dealers Association. Chinese-made passenger cars are effectively shut out of the US market by high tariffs and other measures, and the letter, dated the 17th, calls for the current policy to be maintained. It argues that easing entry restrictions would "undermine fair competition."
Jiji Press·8hRead more →

Tesla Brings European Semi to Hanover, Targeting 550-Kilometer Range

Tesla is preparing to enter the European electric truck market, bringing its European Semi to the IAA Transportation trade fair in Hanover, Germany, after publishing key European specifications ahead of the event. The European version of the Semi offers a range of up to 550 kilometers and energy consumption of about 1 kilowatt-hour per kilometer, with deliveries poised to begin next year. According to Transport & Environment, new entrants collectively could capture 24% to 31% of Europe's electric heavy-truck market by 2030, though that estimate assumes manufacturers meet their stated production and sales ambitions. Tesla faces aggressive competition from established manufacturers that already offer EV trucks and hold extensive fleet-operator relationships, and its 550-kilometer range sits below some competing models that can travel roughly 700 kilometers on a single charge. The company would also need heavy capital spending on high-power charging infrastructure along freight corridors and must scale production alongside Semi deliveries to achieve mass adoption. Hedge fund holdings in Tesla declined to 116 in the second quarter from 123 in the first quarter, with BAMCO Inc. raising its stake by 5% to approximately $5.27 billion and DE Shaw cutting its position by 1% to about $1.83 billion.
Insider Monkey·10hRead more →
3impact 5

Volkswagen Cuts 2026 Profit Outlook on China Slump and Porsche Writedown

Volkswagen has dramatically cut its 2026 profit outlook, now expecting an operating margin of no more than 1% this year, down from its previous forecast of at least 4%. The German carmaker expects around €10 billion, or $11.5 billion, in charges this year, including restructuring costs tied to workforce reductions and writedowns on Chinese assets; that total includes a €6-billion writedown related to Porsche, reflecting revised long-term expectations for the sports-car maker. Excluding the exceptional charges, Volkswagen said its operating margin would be around 4%. Volkswagen shares fell more than 7% following the announcement, dragging other automakers lower. Chief Financial Officer Arno Antlitz said the Chinese market has contracted by around 20%, with no stabilization currently in sight, while Chinese automakers take domestic share and expand into Europe with competitively priced electric vehicles. Volkswagen also said growing EV sales are weighing on profitability at its Volkswagen passenger-car and Audi businesses, and it recently reached an agreement with labor representatives that could increase planned job cuts to 100,000 globally.
Bloomberg·15hRead more →