Ford Motor CompanyFord plans to refresh 80% of North American portfolio, add Bronco hybrid and pickup, new Mustangs, and low-cost EV platform.
Ford Motor Company is expanding its Bronco lineup with a hybrid version due in 2027 and a Bronco-based pickup toward the end of the decade, while its luxury brand Lincoln will build a Bronco-based off-roader. These moves are part of a larger plan to refresh 80% of Ford's North American portfolio by 2029, which includes a $25,000 hybrid crossover and five vehicles under $40,000, as well as targeting half of its global volume to be hybrid, EV, or extended range by 2030. The strategy follows Ford's $19.5 billion charge and reversal of electric vehicle plans, which included canceling the F-150 Lightning, though it will return as an extended-range option. Ford also plans to add new Mustangs, including a four-door variant, and is banking on its low-cost Universal Electric Vehicle platform for future EV profitability, with the Fathom midsize electric truck due next year. The company faces competition from Stellantis, which is also planning affordable options to regain market share.
Ford Motor CompanyFord plans to refresh 80% of North American portfolio, add Bronco hybrid and pickup, new Mustangs, and low-cost EV platform.
Stellantis NVStellantis faces competition from Ford's affordable vehicle plans, though it is also planning affordable options.
NVIDIA Corporation