Ford Motor CompanyFord's Fathom EV pickup targets 100,000 first-year sales, a strong demand signal for its new product.
Ford Motor Company is gearing up to launch its Fathom electric pickup truck in 2027, aiming to sell 100,000 units in its first year, according to internal sources cited by the Wall Street Journal. This ambitious goal would make the Fathom one of the top-selling EVs in the U.S., trailing only Tesla's Model Y and Model 3, which are the only EVs to exceed 100,000 annual sales in the country. Ford's previous EV pickup, the F-150 Lightning, sold 27,307 units in 2025, outperforming Tesla's estimated 20,237 Cybertruck sales. The Fathom will start at $28,350, significantly undercutting rivals like the Cybertruck at $69,990, the Chevrolet Silverado at $55,985, and the Rivian R1T at $79,900. Preorders begin in early 2027, with deliveries expected later that year.
Ford Motor CompanyFord's Fathom EV pickup targets 100,000 first-year sales, a strong demand signal for its new product.
Rivian Automotive IncFathom's low price undercuts Rivian R1T, posing competitive threat to Rivian's EV pickup sales.
Tesla IncFathom's aggressive pricing and sales target could pressure Tesla's Cybertruck market position.