Apple Inc.Apple Maps embedded in Ford EVs expands Apple's services reach, boosting demand for its services.
Ford will integrate Apple Maps directly into its Universal Electric Vehicle Platform beginning in 2027, with the first vehicle being a midsize electric vehicle priced around $30,000. The deal goes beyond phone mirroring, embedding Apple Maps into the vehicle itself and allowing Ford to customize the look. Drivers will get turn-by-turn directions, live traffic, and EV routing that preconditions the battery before charging stops. Apple is also supplying road-level information that Ford will use in the next generation of its BlueCruise hands-free highway system. The arrangement expands Apple's services reach, coming as its services segment set an all-time quarterly revenue record of about $31 billion.
Apple Inc.Apple Maps embedded in Ford EVs expands Apple's services reach, boosting demand for its services.
Alphabet Inc Class CFord choosing Apple Maps over Google Maps for its EVs is a competitive loss for Alphabet.
Ford Motor CompanyFord integrates Apple Maps into its EV platform, enhancing its vehicle technology and BlueCruise system.