Ford wins JD Power top mainstream brand for first time in 16 years

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Ford was named the top mainstream brand in JD Power's 2026 US Initial Quality Study for the first time in 16 years, finishing third overall behind only premium brands Porsche and Hyundai's Genesis. CEO Jim Farley called it a big day for Ford, saying the result was four years in the making after a complete transformation of plants and quality systems. Ford ranked 15th among mainstream brands as recently as 2023, then posted the largest year-over-year improvement of any mainstream brand, with seven of its 10 models tested ranking in the top three of their segments. Farley said the achievement was a win for US manufacturing, noting Ford makes 85% of all its vehicles in the US and builds more cars domestically than any other automaker. He also highlighted that lower warranty and recall costs are improving Ford's bottom line, and pointed to upcoming affordable models including a sub-$30,000 electric truck to address affordability and compete with Chinese rivals like BYD.

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Ford named top mainstream brand in JD Power quality study, reflecting improved quality systems and reduced warranty costs.

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