Honda Targets $9.4 Billion in Supplier Cost Cuts to Counter Chinese EV Rivals

Corporate ActionIndustry Impact 4
โดย Reuters·JP·Read original
Summary · why it matters

Honda Motor Co., Ltd. aims to cut more than $9 billion in costs over the next four years and has instructed suppliers to drastically reduce prices, according to internal documents and a person familiar with the matter reported by Reuters on September 2. The automaker is targeting 30% cost reductions in three categories: pressed and forged components, electrical parts, and parts for software-defined vehicles, and is urging its direct suppliers to use standardized parts sourced from lower-tier suppliers and to expand use of Chinese-made components where possible. The plan, aiming to save 1.5 trillion yen, or $9.4 billion, by 2030, comes as BYD and other Chinese EV makers capture a growing share in Southeast Asia, Latin America, and Europe through advanced software, better batteries, and far lower prices. Honda posted its first-ever annual loss as a public company in May and expects EV-related losses to ultimately exceed $12 billion, among the largest such hits of any global automaker, prompting a strategic shift toward gasoline-electric hybrids. Sources described the cost targets as extremely large, with genuine uncertainty about whether suppliers can achieve them.

Impact on stocks 3

Electrification & Mobility · 2 stocks
Honda Motor Co., Ltd.
7267
▼ NegativeSupplyrelevance

Honda is pushing suppliers for over $9 billion in cost cuts and 30% reductions in components as it faces EV-related losses exceeding $12 billion

Others · 1 stocks
BYD Co Ltd Class A
002594
▲ PositiveCompetitionrelevance

Honda's cost-cutting is a response to BYD and Chinese EV makers capturing growing share in Southeast Asia, Latin America, and Europe

Theme Impact 3

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