Hyundai Motor Co. Ltd.Hyundai's new EV lineup and truck expansion aim to capture US demand, with plans to increase production capacity.

Hyundai is making a major push into the US market with a new lineup of electric vehicles, a midsize pickup, and plans to expand domestic production capacity by 500,000 vehicles by 2030, a significant move for a company that sells around 5 million vehicles globally. The automaker also introduced an E-Rev model, an EV with a gas-powered generator that can extend range to potentially 600 miles, starting with the Santa Fe E-Rev. Hyundai aims to fill a gap in its lineup by entering the midsize truck segment, competing with models like the Tacoma and Chevy Colorado, despite the fiercely competitive truck market. The expansion is partly driven by tariffs, as Hyundai seeks to localize production to avoid import duties, a strategy that aligns with President Trump's push for more domestic manufacturing.
Hyundai Motor Co. Ltd.Hyundai's new EV lineup and truck expansion aim to capture US demand, with plans to increase production capacity.