Hyundai Motor Co. Ltd.Hyundai plans aggressive US expansion with new hybrids, EREV, and trucks, targeting higher sales and margins.

Hyundai CEO Carlos Munoz announced at the 2026 CEO Investor Day that the company will expand US production and introduce a wave of new hybrids and its first extended-range EV, part of its most aggressive product push ever. The automaker plans to add 500,000 units of annual capacity in North America by 2030, part of a global expansion of 1.27 million units, and will raise its US local-parts sourcing target to 80% from 60%. Hyundai will offer more than 10 hybrid models in North America by 2030, aiming for a 50% sales mix, and will build the Santa Fe EREV, with over 600 miles of range, in Alabama starting in the first half of 2027. The company also targets new body-on-frame trucks, including a midsize pickup, to compete with Ford, General Motors, and Toyota. Hyundai reaffirmed its 2030 global sales goal of 5.55 million units and raised its operating margin target to above 9%, up from a prior 8-9%, while maintaining 2026 guidance of 6.3% to 7.3%.
Hyundai Motor Co. Ltd.Hyundai plans aggressive US expansion with new hybrids, EREV, and trucks, targeting higher sales and margins.
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