Hyundai Motor Co. Ltd.Hyundai unveils its largest product offensive with over 100 models and new tech.
Hyundai Motor has unveiled its most aggressive product offensive in company history, planning to launch or refresh more than 100 vehicle models across 18 new segments, while boosting global production capacity by nearly 1.3 million units by 2030. The focus will be on hybrids in the U.S. to compete with Toyota and counter Chinese rivals like BYD and Geely. CEO Jose Munoz announced the plan at the CEO Investor Day in Seoul. Of these, 58 new or refreshed models will enter the U.S. market, its largest, with 41 for Europe, 26 for India, and 22 for China. Within the next eight months, Hyundai will launch seven models, including the new Tucson and its hybrid, the Ioniq 3, and the Santa Fe Extended-Range EV, which has a total range of over 600 miles and uses a battery that charges 40% faster. These will be produced at its Alabama plant. Hyundai also aims to increase production capacity in North America by 500,000 units, India by 320,000, and South Korea by 200,000, and raise the North American parts ratio from 60% to 80% to mitigate the impact of Trump's import tariffs. Meanwhile, the Genesis brand will launch its first hybrid through the GV80 SUV and its first Extended-Range EV early next year, with a sales target of 350,000 units annually by 2030. Additionally, Hyundai is expanding Boston Dynamics' Atlas humanoid robot training center at its Georgia plant tenfold and plans to produce 30,000 robots per year by 2028.
Hyundai Motor Co. Ltd.Hyundai unveils its largest product offensive with over 100 models and new tech.
Hyundai's U.S. hybrid push aims to compete with Toyota's dominance in that segment.
BYD Co Ltd Class AHyundai's aggressive expansion and hybrid focus directly targets Chinese rivals like BYD.
Hyundai expands Boston Dynamics' robot production and training center, boosting its prospects.