John Murphy gründet Murphy Automotive Partners und veröffentlicht MAPP-Bewertung

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Der langjährige Wall-Street-Autoanalyst John Murphy hat das unabhängige Forschungs- und Beratungsunternehmen Murphy Automotive Partners gegründet und mit MAPP – der Murphy Automotive Product Pipeline – eine neue Bewertung der Zukunftsfähigkeit von Automarken veröffentlicht. MAPP baut auf Murphys früherer „Car Wars“-Studie bei der Bank of America auf und bietet einen Ausblick auf die US-Fahrzeugpipeline bis zum Modelljahr 2031. Die erste Vorschauausgabe mit dem Untertitel „Survival of the Freshest“ argumentiert, dass Produktzyklen und nicht der Antriebs-Hype über den Erfolg entscheiden. Dem Bericht zufolge durchläuft die Pipeline das tiefste dreijährige „Produkt-Tal“ der modernen Geschichte, wobei das durchschnittliche Produktalter in den USA bis zum Modelljahr 2028 auf einen Rekordwert von etwa 4,8 Jahren steigen soll. Zudem wird erwartet, dass sich der Marktanteil von Hybridfahrzeugen bis zum Modelljahr 2031 auf über ein Viertel mehr als verdoppelt, während reine Elektrofahrzeuge unter ihrem Marktanteilsniveau von 2024 stagnieren. Im Zentrum des neuen Angebots steht der Brand Survival Index, ein unternehmenseigener Index, der die langfristige Zukunftsfähigkeit von Marken prognostiziert und aufzeigt, welche Marken dem größten Risiko ausgesetzt sind. Der vollständige MAPP-Bericht wird Abonnementpartnern Ende Juli 2026 zur Verfügung stehen.

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John Murphy founded Murphy Automotive Partners and launched MAPP, a new automotive product pipeline evaluation service.

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