MARA Holdings IncMARA Holdings bought ~$100M of Bitcoin via FalconX, expanding its digital-asset treasury holdings.
MARA Holdings spent about US$100 million acquiring 1,292 Bitcoin through FalconX, deepening its balance sheet exposure to digital assets. The purchase comes as the stock has returned 22.17% over the past month but remains down 19.25% over 90 days, with a 1-year total shareholder return of negative 35.88% and a year-to-date gain of 13.42%. The most followed narrative on MARA Holdings pegs fair value at $18.13, well above the last close at $11.24, implying 38% undervaluation, a view tied to the company's expansion into AI infrastructure and power. A second valuation lens notes a price-to-sales ratio of 5.4x, rich against the US Software average of 3.9x and a fair ratio estimate of 1.5x. The story could break if Bitcoin mining economics weaken sharply or if high capital spending at new sites fails to generate timely cash returns.
MARA Holdings IncMARA Holdings bought ~$100M of Bitcoin via FalconX, expanding its digital-asset treasury holdings.
Marathon Digital Holdings IncMARA Holdings (Marathon Digital) spent ~$100M acquiring 1,292 Bitcoin through FalconX, deepening its balance-sheet exposure to digital assets.
FalconX is only mentioned as the execution venue for MARA's Bitcoin purchase, with no independent development.